The Portuguese settled there in 1502, and undertook the construction of a fort whose name would later become famous in Morocco: Mazagan. The city became over time a center of trade, and also a place where ships from Europe and the East moored to fill stocks of provisions.
In 1769, Sultan Sidi Mohamed took charge of expelling the Portuguese, who destroyed the fort with explosives as they fled. It was rebuilt by local Arabs and a large Jewish community of Azemmour in the early 19th century.
Today, El Jadida is a small coastal town located between Casablanca and Essaouira. It is a beautiful mix between a medina rich in history and fortified walls overlooking the sea, pretty beaches and excellent seafood.
The city is less touristy than nearby towns, it holds some historical sites and makes a perfect place to relax for a few days.